Blog

Clear guides on web design, online shops and SEO, to help you decide with confidence.

  1. AI Chatbot on Your Website: When It Is Worth It

    What an AI assistant on a company website does well, what it does badly, when it wins you customers, when it scares them off, and what it takes to stop it making things up.

  2. What a Small Business Can Actually Automate With AI

    The tasks a small company can genuinely hand over to artificial intelligence, the ones that are not worth automating, and how to tell which is which before you spend anything.

  3. A screen showing a city map with a pin marking a business location

    Google Business Profile: How to Show Up on Your Local Map

    How to set up your Google Business Profile, what to fill in so people find you, and the mistakes that keep your business off the map entirely.

  4. Printed website wireframes with pencil annotations on a working desk

    How Much Does a Website Cost and What Drives the Price

    What you are really paying for when you commission a website, which decisions push the budget up, and why nobody serious quotes you a price over the phone.

  5. A screen split between a finished website and its technical performance metrics

    What Technical SEO Is and Why Your Website Needs It

    The part of search ranking that lives in the code and that almost nobody explains. What Google looks at, how it is checked and what you can review yourself today.

  6. Two screens compared: a content management dashboard and a code editor

    WordPress or a Custom Build: How to Choose Without Regrets

    The question is not which is better, but who will run the website the day after it launches. We explain it with concrete criteria, without the sales pitch.

Any questions come up?

Tell us about your case and we will tell you what we would do with your site, which technology fits and what it would cost.